What Does MSRP Mean?

If you’re searching for a new vehicle, you’re likely wondering, “What does MSRP mean?” MSRP is an abbreviation for “Manufacturer Suggested Retail Price”. What’s that, exactly? A vehicle’s MSRP is a price that an automotive manufacturer recommends that a Minot dealership sell a vehicle for. The MSRP is also known as the “list price,” and the manufacturer determines a list price, MSRP, based on current market research on a car’s popularity, the materials used to construct it, and more. Discover more about MSRP, and the difference between invoice price and MSRP, with Ryan Family Dealerships today, then contact us for a test drive!

What is MSRP?

Asking yourself, “What is MSRP?” The MSRP is the recommended price for dealers to sell a vehicle at. Let’s explore what an MSRP is so that you can car shop with confidence: 

• A certain model shares the same MSRP across dealerships, as the price is manufacturer-set.
• While the MSRP remains the same for each vehicle of each model, it won’t remain the same for each car the manufacturer sells. SUVs have a different MSRP compared to trucks and sedans, for example. 
• Vehicle shoppers around Minot and Williston can find an MSRP on the dealer’s website or the manufacturer’s website. You can use the MSRP when negotiating the price of your new vehicle to get the best deal! 

Invoice Price vs. MSRP

You may hear the term “MSRP” and “invoice price” while shopping for a car, but how do you tell the difference between the two terms? 

• Invoice price (also known as “dealer price”) refers to the price an automotive dealer pays the manufacturer for the vehicle. 
• MSRP refers to the “sticker price”, or the price you’ll pay your car dealer for your vehicle. 

Remember that the MSRP is a suggested price, so that there’s generally room for you to negotiate for a better price! Looking for the best deal on your next car, truck, or SUV? Here at Ryan Family Dealerships, we negotiate with car manufacturers to purchase vehicles at rock-bottom prices so that you can count an excellent deal. Ready to learn more? Our finance team is here to answer any questions you may have about MSRP or invoice price! 

Discover More About MSRP with Ryan Family Dealerships! 

In the market for a new vehicle around ? Now that you’ve learned more about invoice price vs. MSRP, contact our finance team and check out our car-buying tips to get started! Ryan Family Dealerships is here to help you get behind the wheel of your dream car with the ease of online financing and new vehicle specials. Get the car you need for your commutes and weekend adventures quickly for an amazing price with Ryan Family Dealerships!